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Humana co-brands Medicare products with Reader's Digest

NEWS IN BRIEF — Posted May 23, 2011

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Reader's Digest Assn., the parent company of Reader's Digest, will sell a Medicare supplement plan co-branded with Humana beginning this year in as-yet-unannounced select states, the companies announced May 10.

They intend to develop other Medicare products and make the plans available nationwide.

The plans will include vision and dental coverage, as well as discounted rates on Reader's Digest Assn. products and wellness-focused publications, a joint news release said.

The release said that as part of its effort to promote the products, Reader's Digest will publish a "guide to Medicare decision-making and senior health" set to appear on newsstands in September.

Reader's Digest is published in 22 languages and claims an audience of 30 million people for each print issue, which the company says makes it the most widely read magazine in the world.

Note: This item originally appeared at http://www.ama-assn.org/amednews/2011/05/23/bibf0523.htm.

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