Business
Study looks at drug rep visits
NEWS IN BRIEF — Posted Aug. 16, 2004
Pharmaceutical sales representatives visit between 110 and 250 physicians each month to make sales pitches, according to a recent study by Cutting Edge Information, a pharmaceutical business research company based in Durham, N.C.
The study cites obstacles that are making it increasingly difficult for sales reps to see physicians, including new ethical guidelines and more watchful office managers. District managers are emphasizing making contact with younger physicians to develop long-lasting relationships with them, according to the study.
Note: This item originally appeared at http://www.ama-assn.org/amednews/2004/08/16/bibf0816.htm.












