ReachMD, Sermo strike deal

NEWS IN BRIEF — Posted Dec. 10, 2007

Print  |   Email  |   Respond  |   Reprints  |   Like Facebook  |   Share Twitter  |   Tweet Linkedin

Northbrook, Ill.-based ReachMD, which operates a satellite radio station for physicians, and Cambridge, Mass.-based Sermo, operating a physician-only Internet message board, have announced a partnership.

The partnership will allow Sermo's 40,000 registered physician members access to selected segments of ReachMD's medical programming directly from the Sermo site and to post comments about it. ReachMD programming airs on XM Satellite Radio's Channel 157.

Also, ReachMD will broadcast ongoing reports on physicians' opinions and attitudes posted on Sermo regarding the content on ReachMD (link).

The AMA has relationships with both ReachMD and Sermo. "American Medical News on ReachMD," a 15-minute encapsulation of the current issue of AMNews, airs multiple times daily on the channel. The Sermo deal gives AMA members access to the online message board (link) and allows the AMA to pose questions and get feedback from Sermo physician posters. The deal also provides a "discuss on Sermo" link from AMA print and online publications, including AMNews.

Note: This item originally appeared at

Back to top



Read story

Confronting bias against obese patients

Medical educators are starting to raise awareness about how weight-related stigma can impair patient-physician communication and the treatment of obesity. Read story

Read story


American Medical News is ceasing publication after 55 years of serving physicians by keeping them informed of their rapidly changing profession. Read story

Read story

Policing medical practice employees after work

Doctors can try to regulate staff actions outside the office, but they must watch what they try to stamp out and how they do it. Read story

Read story

Diabetes prevention: Set on a course for lifestyle change

The YMCA's evidence-based program is helping prediabetic patients eat right, get active and lose weight. Read story

Read story

Medicaid's muddled preventive care picture

The health system reform law promises no-cost coverage of a lengthy list of screenings and other prevention services, but some beneficiaries still might miss out. Read story

Read story

How to get tax breaks for your medical practice

Federal, state and local governments offer doctors incentives because practices are recognized as economic engines. But physicians must know how and where to find them. Read story

Read story

Advance pay ACOs: A down payment on Medicare's future

Accountable care organizations that pay doctors up-front bring practice improvements, but it's unclear yet if program actuaries will see a return on investment. Read story

Read story

Physician liability: Your team, your legal risk

When health care team members drop the ball, it's often doctors who end up in court. How can physicians improve such care and avoid risks? Read story

  • Stay informed
  • Twitter
  • Facebook
  • RSS
  • LinkedIn