ReachMD, Sermo strike deal
NEWS IN BRIEF — Posted Dec. 10, 2007
Northbrook, Ill.-based ReachMD, which operates a satellite radio station for physicians, and Cambridge, Mass.-based Sermo, operating a physician-only Internet message board, have announced a partnership.
The partnership will allow Sermo's 40,000 registered physician members access to selected segments of ReachMD's medical programming directly from the Sermo site and to post comments about it. ReachMD programming airs on XM Satellite Radio's Channel 157.
Also, ReachMD will broadcast ongoing reports on physicians' opinions and attitudes posted on Sermo regarding the content on ReachMD (link).
The AMA has relationships with both ReachMD and Sermo. "American Medical News on ReachMD," a 15-minute encapsulation of the current issue of AMNews, airs multiple times daily on the channel. The Sermo deal gives AMA members access to the online message board (link) and allows the AMA to pose questions and get feedback from Sermo physician posters. The deal also provides a "discuss on Sermo" link from AMA print and online publications, including AMNews.
Note: This item originally appeared at http://www.ama-assn.org/amednews/2007/12/10/bibf1210.htm.