WebMD to launch portal in the UK

NEWS IN BRIEF — Posted April 6, 2009

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WebMD Health Corp. has entered into a strategic partnership with a British pharmacy-based health and beauty retailer to develop a consumer health and wellness portal.

The portal, intended for consumers in the UK, will provide users with health care information and many of the features of the WebMD site featured in the United States, such as the symptom checker, health trackers, and health and wellness videos.

The site, jointly developed by WebMD and the retailer, Boots UK, is expected to launch in the second half of 2009. The two companies will share the development costs and benefits of the site. WebMD will directly manage sales and revenue operations. According to WebMD, the UK has one of the largest advertising markets in the world, estimated at $30 billion per year, with approximately 15% devoted to online advertising.

Note: This item originally appeared at

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