Business

Chicago physician creates company out of informed consent

Interactive tutorials help educate patients while decreasing the liability risk for physicians.

By Mike Norbut — Posted Aug. 23, 2004

Print  |   Email  |   Respond  |   Reprints  |   Like Facebook  |   Share Twitter  |   Tweet Linkedin

Making sidelines pay

Business Pitch

Doctors who branched out beyond running their practice tell why they did it, how they did it, and what you should know before you do it.
» Other installments

Name: David Sobel, MD

Specialty: Urology

Location: Chicago

Business: Dr. Sobel is co-founder and chief medical officer for Rightfield Solutions LLC, which develops an interactive patient education software program called Emmi (expectation management medical information).

Touted as a risk management and patient satisfaction tool, Emmi uses a secure Web site to walk patients through a surgical experience, as a way to enhance traditional informed consent.

Programs are available for a variety of surgeries. Product fees vary, but average about $100 per surgeon per month.

Annual revenue: Undisclosed, though Dr. Sobel said the company recently completed an investment round in which it received $4.2 million from private investors.

Why he started the business: During a surgical internship, Dr. Sobel said he learned the power of informed consent and the importance of taking that facet of physician-patient interaction very seriously. The program is not designed to take the place of traditional informed consent, but it does enhance the education process, he said.

Dr. Sobel, who also has a law degree, said the program could decrease liability risk.While it has yet to be used or challenged in a court case, he said Emmi is admissible as proof that the patient viewed the program and learned the risks of the procedure.

"Our server documents and reports all interaction," he said. "Rather than a case of 'He said, she said,' here we can say, 'At minimum, this is what we did tell you.' "

Why he keeps practicing: Dr. Sobel is completing his residency.

Words of wisdom: "I have the luxury of helping two segments -- patients and doctors -- that I'm crazy about," Dr. Sobel said.

Back to top


ADVERTISEMENT

ADVERTISE HERE


Featured
Read story

Confronting bias against obese patients

Medical educators are starting to raise awareness about how weight-related stigma can impair patient-physician communication and the treatment of obesity. Read story


Read story

Goodbye

American Medical News is ceasing publication after 55 years of serving physicians by keeping them informed of their rapidly changing profession. Read story


Read story

Policing medical practice employees after work

Doctors can try to regulate staff actions outside the office, but they must watch what they try to stamp out and how they do it. Read story


Read story

Diabetes prevention: Set on a course for lifestyle change

The YMCA's evidence-based program is helping prediabetic patients eat right, get active and lose weight. Read story


Read story

Medicaid's muddled preventive care picture

The health system reform law promises no-cost coverage of a lengthy list of screenings and other prevention services, but some beneficiaries still might miss out. Read story


Read story

How to get tax breaks for your medical practice

Federal, state and local governments offer doctors incentives because practices are recognized as economic engines. But physicians must know how and where to find them. Read story


Read story

Advance pay ACOs: A down payment on Medicare's future

Accountable care organizations that pay doctors up-front bring practice improvements, but it's unclear yet if program actuaries will see a return on investment. Read story


Read story

Physician liability: Your team, your legal risk

When health care team members drop the ball, it's often doctors who end up in court. How can physicians improve such care and avoid risks? Read story

  • Stay informed
  • Twitter
  • Facebook
  • RSS
  • LinkedIn