Business
Hospital ad spending rising
■ An occasional snapshot of current facts and trends in medicine.
Quick View. Posted Feb. 27, 2006
The amount hospitals spend on marketing is going up.
| Beds | 2001 | 2004 |
|---|---|---|
| 1-100 | $253,000 | $277,000 |
| 101-200 | $683,000 | $725,000 |
| 201-400 | $1.19 million | $1.24 million |
| 401 or more | $1.20 million | $1.01 million |
The Society for Healthcare Strategy and Market Development surveyed hospitals about their marketing and communications budgets, including advertising. Averages, based on bed count:
| Spending | |
|---|---|
| 2001 | $493.2 million |
| 2002 | $625.2 million |
| 2003 | $687.0 million |
| 2004 | $804.5 million |
| 2005 | $809.5 million |
Hospitals, clinics and medical centers have nearly doubled their advertising expenditures over the last five years, according to TNS Media Intelligence, which provides advertising and marketing information. Total annual spending:
Note: 2005 figures represent January through November
Copyright © 2006 American Medical Association. All rights reserved.
