AMNews airs daily on ReachMD satellite radio
■ Our coverage can now be heard on a new channel aimed to give physicians information on the go.
By Bob Cook — Posted April 9, 2007
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American Medical News is on the air.
March 26 was the premiere date of "American Medical News on ReachMD," a program on XM Satellite Radio. The program is an encapsulation of the most current edition of AMNews and includes stories from each of its four news sections: Government & Medicine, Professional Issues, Business, and Health & Science. The stories include taped interviews with the newsmakers and physicians involved in issues affecting practice life.
The program airs four times daily on Northbrook, Ill.-based ReachMD (XM 233), a newly created 24-hour channel for medical professionals. "American Medical News on ReachMD" also will be available for download on the AMNews Web site (link).
"Our partnership with ReachMD creates another effective way for the AMA and American Medical News to deliver important medical news to health care professionals," said AMA Chief Marketing Officer Gary C. Epstein. "American Medical News has long been a trusted news source for physicians, and we're excited to extend this news to a new nationwide audience."
ReachMD founder David Preskill, MD, an obstetrician-gynecologist practicing in Libertyville, Ill., called AMNews a "cornerstone" of the channel, which features physician roundtables and other health programming aimed at doctors only.
"We are so proud to be associated with American Medical News because it speaks the physician's language," Dr. Preskill said.
"American Medical News on ReachMD" is scheduled to have a new report every Tuesday at 10:30 a.m. Eastern time. The program will repeat four times each day for one week, with two airings between 6 a.m. and 6 p.m. daily, and two between 6 p.m. and 6 a.m. daily. (All times are Eastern time.) The full schedule for the AMNews program, as well as all other ReachMD programming, is available by free registration online (link).
As with all ReachMD programming, "American Medical News on ReachMD" runs for 15 minutes.
Dr. Preskill said that time frame is designed to allow physicians to get information on the go.
AMNews is published 48 times per year and circulates to more than 250,000 physicians. In January, AMNews was recognized as "Media Brand of the Year" by industry publication Medical Marketing and Media.