Scrubs go Hollywood: Actress debuts new line

Celebrities Madonna, Jennifer Lopez and Sarah Jessica Parker offer clothing lines for the fashion-minded. Now actress Katherine Heigl has something special for women in the medical professions.

This fall, Heigl will debut her new line of women's scrubs and uniforms for physicians and nurses who want to look stylish on the job.

"I have tremendous respect for women in the health care industry," Heigl said in a statement. "I wanted to create a line of scrubs that would allow women to infuse some of their personality and style into their work apparel. When you feel good about how you look, you are more confident, more motivated, and it can lift your spirits."

Heigl plays intern Isobel "Izzie" Stevens on "Grey's Anatomy" and starred this summer in the film "Knocked Up." She reached an endorsement deal with Dallas-based Peaches Uniforms, which makes medical attire. Her line is dubbed the Katherine Heigl Collection.

"We thought she would be a great role model for the health care industry," said Peaches Uniforms CEO Barry Rothschild, whose company announced the partnership in June.

Peaches said the brand captures Heigl's vibrant personality, emphasizes fashion without compromising function and features hip colors and cool prints. There are four design groups, featuring pop colors, chic city black and gray, and custom floral prints, as well as multiple pockets. The designs are appropriate for hospitals, private practice and other health care settings, the company said.

Heigl "has to approve everything we do. She did make corrections and suggestions, and she is involved in the design process," Rothschild said.

Most items will cost $25 or less, Rothschild said. The attire will be available later this month or in early October through retail outlets, online stores and catalogs that sell women's medical apparel.

"When you hear the word scrubs, it automatically connotes boring and basic," Rothschild said. "We're trying to give our industry a step up."