Ingenix name retired as United re-brands subsidiaries

The insurer, which owned the disputed claims database, says the decision was "driven by what our clients told us they need."

By — Posted April 26, 2011

Print  |   Email  |   Respond  |   Reprints  |   Like Facebook  |   Share Twitter  |   Tweet Linkedin

United HealthGroup's health data subsidiary Ingenix, once known for its role in setting out-of-network physician payments, now will be known as OptumInsight.

The change, announced April 11, is part of a re-branding of the company's health services line. Its prescription drug management subsidiary Prescription Solutions will become OptumRx. The third business, OptumHealth, which holds health savings accounts, offers wellness education and sells specialty benefits, will retain its name.

For many physicians and others in the health care field, the Ingenix name referred only to databases of claims information that actually had their own names -- the Prevailing Healthcare Charges System and Medical Data Research, once the most commonly used benchmarking tools to determine out-of-network pay rates.

Ingenix was forced to shutter that business after an investigation by and subsequent settlement with the New York attorney general's office.

At the time, Andrew Cuomo, then New York's attorney general and now governor, said the databases were skewed to produce lower payment rates for physicians and patients for out-of-network care. Cuomo ordered Ingenix to stop producing the database as soon as a new, independently derived and operated database could be created. That new database, FAIR Health, is now operational and has replaced the PHCS and MDR products.

In the meantime, Ingenix continued to operate its other business lines, which include clinical trials on behalf of other companies; health IT consulting with hospitals, physicians and health plans; and health claims data analysis. Ingenix also has a combined electronic medical records and practice management system called CareTracker. Among other places, CareTracker is available through Amagine, an online physician platform founded by the American Medical Association.

Company spokeswoman Christine Farazi said the decision to re-brand was not driven by negative publicity linked to the Ingenix brand.

"The decision to unify our brand presence under the Optum master brand was absolutely driven by what our clients told us they need -- a simpler way to identify and access the broad range of services that we collectively offer, amidst the dynamic and complex challenges they are facing today," she said in an e-mailed statement.

"Our research indicates that the Ingenix name leads the field amongst our clients in other important attributes such as being innovative, having ideas worth listening to and delivering high quality products and services. We are confident that this brand equity can transfer to the OptumInsight name as we continue to build the overall Optum master brand."

Back to top



Read story

Confronting bias against obese patients

Medical educators are starting to raise awareness about how weight-related stigma can impair patient-physician communication and the treatment of obesity. Read story

Read story


American Medical News is ceasing publication after 55 years of serving physicians by keeping them informed of their rapidly changing profession. Read story

Read story

Policing medical practice employees after work

Doctors can try to regulate staff actions outside the office, but they must watch what they try to stamp out and how they do it. Read story

Read story

Diabetes prevention: Set on a course for lifestyle change

The YMCA's evidence-based program is helping prediabetic patients eat right, get active and lose weight. Read story

Read story

Medicaid's muddled preventive care picture

The health system reform law promises no-cost coverage of a lengthy list of screenings and other prevention services, but some beneficiaries still might miss out. Read story

Read story

How to get tax breaks for your medical practice

Federal, state and local governments offer doctors incentives because practices are recognized as economic engines. But physicians must know how and where to find them. Read story

Read story

Advance pay ACOs: A down payment on Medicare's future

Accountable care organizations that pay doctors up-front bring practice improvements, but it's unclear yet if program actuaries will see a return on investment. Read story

Read story

Physician liability: Your team, your legal risk

When health care team members drop the ball, it's often doctors who end up in court. How can physicians improve such care and avoid risks? Read story

  • Stay informed
  • Twitter
  • Facebook
  • RSS
  • LinkedIn